About Us

Built by MSP Practitioners, for MSP Teams

Workflow Tracker was created by IT Sales and Services (ITSAS) — an Australian company with over a decade of experience delivering managed IT services.

Our Story

We Lived the Problem Before We Built the Solution

After more than a decade of running MSP operations, we'd tried every approach to managing complex IT workflows — spreadsheets, Autotask tasks, custom scripts, shared documents. None of them solved the core problem: there was no single source of truth that every technician, team lead, and manager could rely on in real time.

Deployments were missed steps. Onboarding was incomplete accounts. Telco provisioning was undocumented. And every time something went wrong, the post-mortem involved someone saying "I thought someone else was doing that."

We built Workflow Tracker to solve this problem permanently. Not a generic task manager with a few IT templates bolted on — a purpose-built platform with deployment classification logic, Autotask integration, and the workflow structure that MSP operations actually require.

Every feature in Workflow Tracker exists because we encountered the exact pain point it solves in our own operations or heard it from other MSP operators. This isn't a product built in a boardroom — it's built from the field up.

10+

Years of MSP experience

4

Workflow types supported

100%

MSP-focused platform

AU

Australian-built product

"We didn't set out to build a SaaS product. We set out to solve a problem we were living every day. Workflow Tracker is the tool we wished we'd had from the start."

— AJ, IT Sales and Services

Our Values

Purpose-Built

Every feature exists to solve a real MSP problem. We don't add capabilities for their own sake — we build what the industry actually needs.

Technician-First

The product is designed for the people doing the work. Clear, unambiguous interfaces that work on any device, in any environment.

Accountable

Every action is tracked, attributed, and documented. Because in IT, accountability is the difference between a good outcome and a blame game.

Automated Where It Matters

Manual data entry is error-prone and time-consuming. We automate the parts that should be automatic, so your team can focus on the work.

Built for the People Doing the Work

Workflow Tracker is designed for three personas in your MSP — each with different needs, all served by the same platform.

Decision Maker

MSP Owner / Operations Director

  • Reduce deployment errors and rework costs
  • Full visibility into team workload and progress
  • ROI from faster, more consistent service delivery
  • Scalability without proportional headcount growth
Technical Lead

Senior Tech / Service Desk Manager

  • Workflow standardisation across the team
  • Task visibility and accountability per technician
  • Autotask PSA integration that actually works
  • Easy onboarding for new team members
Technician

Field Tech / Helpdesk / Deploy Specialist

  • Clear, unambiguous task lists for every job
  • Mobile access on-site without installing an app
  • No more back-and-forth to find out what to do next
  • Tasks that auto-update based on what they've already done

Why Not the Alternatives?

We're not here to disparage other tools — we use some of them ourselves. But for MSP workflow management, they each fall short in specific ways.

AlternativeTheir ApproachWorkflow Tracker Advantage
Spreadsheets & DocsManual tracking, no automation, no accountability, prone to version conflictsAutomated task generation, real-time status, team-wide visibility, full audit trail
Generic PM Tools (Trello, Asana, Monday)Not MSP-specific, no PSA integration, no deployment classification logicPurpose-built for MSP workflows, native Autotask integration, industry-specific task templates
PSA-Only WorkflowAutotask/ConnectWise workflows are ticket-centric, not granular checklist-centricGranular checklist tracking that complements PSA ticketing — not a replacement, a companion
In-House Scripts & BotsFragile, single-point-of-failure, no UI, dependent on the person who wrote itMaintained platform with admin UI, mobile access, team management, and ongoing support

Want to Learn More?

Get in touch with our team, request a demo, or start a free trial today.